Being a B2B platform for professionals to connect, posting videos on here can boost your professional and personal brand – especially when you get it right. One place that video is gaining popularity is the social platform, LinkedIn. There’s clearly a demand for video content, which means you need to be using it in your marketing strategy. More video content is uploaded in 30 days than major U.S television networks have created in 30 years… It’d be crazy if every piece of filmed footage reached every corner of the internet, right? Video content is increasingly popular and doesn’t have to go viral to drive results. If your video didn’t go viral, it was a failure, right? When we think about social media marketing, we tend to put our blinkers on and assume that you need to create the best content in the world to see some form of victory. In this article, we’ll share the uses of LinkedIn video, along with several tips to boost the success of your content. You can utilise your first connections and extract their emails with Linkedin email scraper to send offers via emails.The use of LinkedIn video is on the rise. Yet, you need to prepare a pitch.Īnother tactic is similar but with another channel.
If they reply or at least react to your posts, share a link to your services or products in the next one, waiting for the prospects to click it and proceed with an offer.Īt the same time, you can take a more personalised approach – write to their DM. It may be time to act when you have them in your network.ĭepending on their engagement, you can apply different strategies. If you want them to subscribe, provide insights and solutions they can implement within the environment they operate. The reports, case studies, recommendations, facts, success stories, and media materials are to interest the followers. Thus, your ultimate goal is to build relationships with the prospects. However, what matters is that they are likely to become loyal customers buying your product when they are ready. Your words will not gain weight in a short period you probably need months to gather the first group of loyal followers. Forget about the idea that the LinkedIn content marketing strategy will bring you instant results.
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